Category Archive : real estate

Mexican home purchase intention for 2019

70% home seekers have plans to buy a house in 2019.

According to data from the National Chamber of the Housing Development and Promotion Industry (CANADEVI) at the national level, every year 650 thousand new families look for a home throughout the country, so there is currently a deficit of nine million in Mexico household.

Against this background, Property news – capital smart city Islamabad portal – carried out a survey of more than three thousand Mexicans who browse home search websites to find out what their real estate interests are for 2019 and how prepared they are to achieve your dream of owning your own home.

Of those surveyed, 42% live in a rented house, the same number live in their own home and 16% rent their home. Most of them (70%) intend to buy a house next year, 20% would prefer to remodel the one they already own, while 10% want to rent a house or apartment to become independent.

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When directly asked if they had intentions, or not, to acquire a property, 75% answered yes and 25% ruled out that possibility. Among potential buyers 68% would like to buy a home; 19% department and 13% would choose a land.

Among the reasons for those who do seek to have real estate assets, the following stand out: 35% want to have their own home; 30% think that having a real estate is a good investment; 15% require a larger space due to the growth of their family; 13% no longer want to continue paying rent; and 7% want to take advantage of their mortgage credit.

Of the surveyed population that will not buy a house in 2019: 35% do not have sufficient resources or their salary is not enough; 26% consider that the properties have become very expensive; 10% think that in years of change of government it is not good to invest in real estate; 8% prefer to invest their money in a business; 7% choose to continue renting because they feel more comfortable; 6% want to invest in experiences: travel, gadgets, clothing, etc. 5% will not buy a house due to job instability; while 3% will not do so because they do not have access to a mortgage.

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In this sense, it should be noted that, according to data from the Housing Commission of the Chamber of Deputies, in the national territory there is a backwardness of 10 million people who do not have a loan to purchase a home. Furthermore, according to INEGI, of the 53.8 million that make up the country’s employed population, half earn around five thousand pesos a month.


Mexican Millennials and housing, what are they looking for and how do they want to live? 3401

The Vivanuncios survey titled Mexicans’ Home Purchase Intention for 2019 also yielded interesting data on the type of home that potential buyers prefer: 40% are looking for a new house, 39% are second-hand properties, and 21% are presale.

It is interesting to discover that 35% prefer new housing ready to install immediately; 28% would choose a used home because it is cheaper; 25% would opt for presale to make their property a little cheaper; while 12% would prefer used housing to be able to remodel it to their liking.

Characteristics of the ideal house for Mexicans

Respondents revealed the decisive factors when choosing a home:

73% seek security in the area; 36% nearby public transport; 33% proximity to work centers; 30% proximity to green areas or public parks; 18% proximity to school zones; and 15% that accept pets if it is a house or apartment in a condominium.

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As for the favorite amenities are: 49% parking; 12% security and surveillance, 10% sports court; 8% pool; 7% pet area; 5% roof garden; 4% gym; 3% multipurpose room and finally 2% running track.

Regarding the size of the ideal house, 34% of the Internet users consulted said they were interested in an area of ​​more than 100 m2; 28%, from 75 to 100 m2; 17%, from 60 to 75 m2; 15%, from 45 to 60 m2; and only 6% would be willing to live in a property of less than 45 m2.

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When asked in which region they would buy a home, 74% indicated that they would buy in the city in which they currently reside; 12% would buy in the province; 8% on the beach; and 6% would acquire a house located in some magical town.

How will Mexicans finance their house in 2019?

Now, for 80% of the respondents, the way to buy a house would be through financing, only 20% would make the acquisition with their own resources. Of those who require a credit: 48% would be from Infonavit; 30% bank credit; 15% co-financing; and 7% financing from Fovissste.

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When asked who will finance the payment of the house? 60% said they would do it by themselves; 30% with the help of their partner; 7% with family support (parents, siblings); and in 3% of cases, it would only be the partner of the respondent.

Regarding the way in which they would pay in down payment, 37% indicated that they would do so with the housing savings they have with Infonavit or Fovissste; 33% have savings of several years; 18% would ask for a bank loan; 7% would request a family loan; and 5% would pay it with their Christmas bonus.

Click on the photo to consult the guide.

Finally, the survey Intent homebuying Mexican 2019 of Vivanuncios exposed the amount that Mexicans have for the purchase of housing: 30% would spend less than 500 thousand pesos; 29% between 500 thousand and one million pesos; 15% between one and 1.5 million pesos; 11% between 1.5 and 2 million pesos; 5% between 2 and 2.5 million pesos; 4% between 2.5 and 3 million pesos; 3% could pay more than 4 million pesos; 2% between 3 and 3.5 million pesos; and only 1% would be willing to pay 3.5 to 4 million pesos for a home.

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It should be noted that these figures are not far from reality, since in Mexico City alone, only 7.1% of workers earn more than 13 thousand pesos, according to the INEGI National Survey of Occupation and Employment.

“Each end of the year represents the end of some cycles and the beginning of others, for many Mexicans it is a new opportunity to meet goals and the housing issue is undoubtedly one of the most important. As the leading real estate portal in Mexico, we are generating various improvements to the site to offer the most complete online search. Our users can see the map of the city or neighborhood of their choice, view the real estate offer for sale in the area, in addition to three very important factors linked to that particular area: nearby schools and services, as well as the level of traffic . All these aspects are fundamental when making a decision and that is why we are focusing on providing the best tools for more people to find their ideal home from now on and in the future ”,says Mariano Balcarce, director of business development for Vivanuncios.


Survey carried out through  to more than 3 thousand Mexican Internet users from November 11 to December 3, 2018. Age range of respondents: 25% are over 50 years old; 16% between 30 and 35 years; 15% from 35 to 40 years old; 14% from 40 to 50 years old; 13% range from 45 to 50 years; 12% are between 25 and 30 years old; and 5% between 20 and 25 years old. Sex: 55% are men and 45% women. Profile: economically active people throughout Mexico, mostly professionals.


Do you feel like you are making your customers uncomfortable? (Part 2)

As we mentioned in the first part of this note , communication with your customers can easily go from being adequate to being excessive (and often annoying for them). As a real estate agent you must be able to use the tools that technology provides to find a balance. In this second part, we tell you how to get the most out of text messaging as a means of communication in the real estate market .

Texting is neither aggressive nor passive

This is because the vast majority of people do not consider text messages to be annoying, contrary to the perception that one has of the phone calls that are more often considered as an interruption or an intrusion into their lives. In fact, 68% of buy property admit that they send “too many” text messages a day and it is not surprising that surveys reveal that the “phone” function on a Smartphone is up to 5th place in the list of the most popular applications. used. 

We know that at some point things worked out like this. You called a person on the phone if the topic to be discussed warranted a meeting promptly or unexpectedly. If what you have to say to your client is not so urgent as to call him unexpectedly, you had better send them a text message. People spend most of their time next to their cell phones, so sending them a text message will not interfere with the activities they are doing, that way, it is very likely that you will get a prompt response on what you need to discuss, And you will do it without any discomfort, something that would not happen with a voice message or an email.

A voicemail requires more effort on the part of the clients, because they will have to take the time to listen to the message and then return the call and, unless it is something very important, you will not want to generate more work for them. On the other hand, emails are often too passive. We are all flooded with promotional, labor, personal emails, etc., it is very easy for your email with important information to be lost among all that amount.

Texting represents an invaluable opportunity

Unlike emails (which are seen as something you can read or not), text messages are something you should read, there is no option. In 2017, 62% of home buyers were found to prefer to have their agent text property information to them. In addition, this type of messaging has a response rate of 45%, while email has only a 6% range, which means that, in addition to helping you maintain healthy communication with your customers, the use of messaging Text as part of your marketing in capital smart city, tracking and tool to strengthen the relationship you have with your customers will give you a considerable and competitive advantage compared to the use of email.

Finally, recapping the previous points, how can you not become the headache of your clients? First using common sense and being empathetic with them, if in this way you identify something that could be annoying (too aggressive or passive), the most likely thing is that your client feels the same. Modify it! And then follow up through the medium that your client prefers. Progressively you will be the “owner” of the non-intrusive and easy-to-respond world that the text message provides us.


How to be an independent real estate agent? + Opinions of independent real estate agents

In ICHS Town Islamabad we have the concern to answer your questions, so we start a series of frequently asked questions, What are the best real estate sales techniques or What is real estate marketing?. Today we want to answer a question that we meet very often: How to be an independent real estate agent ?. And we want to share with you several videos with the characteristics of the best independent real estate agents, in addition to telling you the advantages and disadvantages of being an independent real estate agent.

How to be an independent real estate agent?

Since the liberalization of the professional sector in 2000, no specific qualification is necessary to work as an autonomous real estate agent to close deals concerning Islamabad property. While it is true that for a real estate agent to be registered has many advantages, the reality is that it is not even necessary to belong to the Official College of Real Estate Agents to work.
However, as in many other professions, APIs have the imperative of being in continuous training. First by the popular saying of “experience is a degree” and second because only in the exercise of the profession will independent real estate agents be aware of their shortcomings to be solved.

To be an independent real estate agent you first have to take these steps:

  • Sign up as a freelancer
  • Create a real estate business plan
  • Take a course for real estate agent
  • Know the area where you are going to develop the activity
  • Make a real estate marketing plan
  • Design a good website for real estate as Sky Marketing Islamabad
  • Advertise your real estate in online media such as Facebook and Google to attract customers
  • Learn how to capture real estatefor sale
  • Acquire knowledge about Mortgages
  • Know about Valuations
  • Prepare real estate brokerage contracts

Opinions of some independent real estate agents

To be a good agent you have to meet minimum characteristics. We tell you what some of the best real estate franchises in Spain say about the characteristics that must be met to be an independent real estate agent

Engel & Völkers agents

In the first of the videos that we are going to share with you today, it belongs to the prestigious real estate management firm of high-level residential and commercial real estate, the Engel & Völkers franchise

We are struck that all its independent real estate agents highlight the passion for work as one of the key characteristics of a good professional in this sector.

Likewise, and in the face of external perception, the agent’s work is a team work. If you are thinking of being an independent real estate agent, the first thing they recommend is the ability to know how to listen and be advised by fellow professionals, because nobody is born knowing.

Finally, and as an attitude towards life and not only in your facet as an independent real estate agent, the partners of Engel & Völkers highlight proactivity. Getting ahead of the client and his needs, giving a good service and putting himself in the shoes of those who are making a great vital investment are other of his recommendations.

Remax agents

The second of the videos we bring you today is signed by the Remax Spain Group. We don’t need to remind you that it is the world’s number one franchise, with a great presence in our country.

The partners of Remax offer us an unparalleled lesson in the first minutes of this video: independent real estate agents do not work on properties, they belong to their owners, but work for people, always seeking to help them achieve common goals.

Among the features that Remax professionals stand out for being an independent real estate agent are:

  • To have total availability, since the agent’s job does not know about schedules.
  • A deep real estate training, with attendance at events and real estate agent courses.
  • Having designed a business plan and a real estate marketing plan for your company, which will help you attract customers.
  • Have updated customer information in the portfolio, through real estate software.
  • Own a wide network of vendors.
  • Being able to provide information to the client throughout the process.
  • Know in depth the services that will be offered to customers.
  • Be governed by an ethical code that guarantees the professionalism of the agent.

We do not want to stop finishing this post without adding some of the characteristics that as marketing professionals, we observe every day in our work:

·         Have a good website

Today, the great commercial battles are fought on the internet, where a well-optimized real estate website is the first step in approaching customers.

·         Presence in social networks

The current market is based on recommendations, which makes customers go to social networks to find out about products and services that others recommend. That’s where an independent real estate agent can develop an effective presence.

·         Develop content real estate marketing campaigns

A real estate blog where you can show your audience your skills and allow users to reach you through Google.

Advantages and disadvantages of being an independent real estate agent

The advantages of being an independent real estate agent is that you have no schedules, no bosses. You will decide your appointments with clients,…

The disadvantages of being independent is that you will have to take care of everything from signing up as a freelancer, keeping accounts, marketing, advertising, the website, managing appointments, contracts, …



How to Capture Real Estate with Speed and Professionalism

No Say Yes to Every Owner Who Offers You a Property for Sale.

This week I received 2 emails from real estate agents who want to know how to capture real estate differently. They are tired of dealing with ungrateful and uncompromising owners and with an increasingly unfair and unprofessional competition.

I have the solution. A strategy that I have put into practice on multiple occasions with independent agents and in real estate agencies with excellent results, between 4 – 12 properties including Blue World City captured in 1 month, depending on the size of the promotional campaign.

In addition, this strategy includes capturing exclusive properties . I will illustrate this strategy with a brief true story that is happening precisely now, while you read this post.

But before going into detail, I must say that I have always been against going out to capture exclusive properties without further ado, without a recruitment plan .

It is necessary to prepare a plan that clearly specifies what type of real estate to capture and how many real estate should be captured per month and allocate a collection budget for social networks and content marketing.

The approach that this plan should contain is to generate profits and not focus only on the number of sales. The better properties captured and sold, the greater the benefit.

Clarified this controversial point, we tell the story of the real estate agency that captures 1-2 properties each week exclusively and at market price.

How to Capture Real Estate, Many Real Estate at Market Price and Exclusivity.

The real estate agency of our history is in Buenos Aires , has 3 commercials and began implementing this recruitment strategy last March. Currently they capture an average of 1-3 homes a week of which, always, choose 1 property, maximum 2 a week to sell. This is part of the strategy; of how to capture real estate.

Let’s first discuss how this real estate agency captures real estate and then how they negotiate the sale with the owner.

The most productive way of how to capture real estate is for the owner to come to you instead of you going to him; So this strategy is based on this premise. To get the owners to contact the agency, the commercials prepared:

 Step nº.1.- a series of 3 different Information Guides with relevant and interesting information for the owners who wish to sell their home in Buenos Aires. One for homes, another for commercial premises and another for offices and other market prices by areas of Buenos Aires.

It took them 2 weeks to prepare only 1 of these ebooks, because it should contain quality information and if possible little known by the property owners.

Step 2.- They offered to the owners a free and professional valuation of their property without any commitment or offer the free download of any of their Information Guides.

The cost of each valuation for the agency represents about $ 40 dollars per valuation. I refer to a professionally conducted and presented assessment. An assessment of this type always helps to put the property on the market with a fair price for all parties.

Step 3.- They  prepared amonthly Facebook campaign where they offer the free download of any of these Informative Guides. The monthly budget for Facebook is around $ 300 dollars a month , investing $ 10 dollars a day. The content and design of the ads is changed every 15 days.

To this campaign another one is added on YouTube . 4 videos were recorded with recommendations and tips for owners and uploaded to YouTube. Only 1 video is promoted each month at an average cost of $ 0.04 cents per click. Quite profitable to have a fixed campaign per month.

The total budget of the recruitment campaign is around $ 450 per month between Facebook and YouTube. An important amount, but profitable. Let’s say that capturing an exclusive property at a market price tells the agency between $ 30 and $ 55 dollars.

The response to these advertising actions is being very positive; Around 4-6 requests a week from owners who want to sell their house, their flat and even companies that want to sell some property.

How to Capture Real Estate: When the Negotiation Arrives.

Of all the requests, the real estate agency selects which owner they can work with and then selects if their property offers a good sales commission . They select the owner and then the property; and not vice versa. You are looking for an owner with whom you can work comfortably and do not conflict when the intermediation of that property is negotiated; That is the second part of the strategy.

In addition, there is the cost of the valuation that must be maintained at a maximum of 2 appraisals per week to avoid getting out of budget.

The negotiation is based on the win-win system. The agency explains to the owner, (with a script already prepared), why he needs to sell his property exclusively and at market price ; that is to say without putting an initial price and then having to bargain with the interested buyer.

Only owners who accept  their way of doing business are signed and sign an exclusive service provision contract for 6 months, (avoid the word “intermediation”).  With this way of proceeding, with this strategy, the owners see so much professionalism in the agency, that they do not wish to have deals with other agents. The signing of the exclusive contract is quick and the sales prices are always appropriate to the market at that time.

This happens when the owners are well selected.

The real estate agency of Buenos Aires earns this professionalism, presenting to the client before signing the intermediation contract, a complete dossier with the characteristics of their property, including a floor plan made to scale with software they have acquired, (price of the app about $ 25 dollars) , and a good description of the house that does justice to the house and justifies the price that is requested for it.

When the owners receive this excellent dossier, they know they are in good hands and sign the contract without problems.

Does the agency sell these properties quickly? The average sales time of the real estate agency of Buenos Aires is 4 months. They get it, because they only select the properties to sell and do not capture everything they offer. It’s more; The agency has a number determining the benefits you wish to receive per month.

Once they reach that figure, they don’t get anything else. Sometimes they stop advertising on Facebook and YouTube for the rest of the month, with the consequent savings in advertising.

The agency is interested in selling fast; Do not capture good properties to have them in your portfolio.

The agency gives personalized attention to each property they capture. Having a lot of property is counterproductive, because they could not allocate the appropriate budget to each of them.

They can get more, but they are aware that the important thing is not to have many properties in their portfolio, but to focus on selling the property they have captured quickly .

If you wanted to know how to capture real estate quickly and effectively, here is the strategy. And this is not the only one. This real estate agency in Buenos Aires is working very well and surely this week has received at least 2 requests for information from owners who want to sell their property.

How to capture real estate Pakistan Plan before Acting.

You can not go out there to capture with much enthusiasm and little brain . To knock from door to door or leave tickets or leaflets in the goals and mailboxes of the buildings. You have to prepare and follow a plan.

Some of the real estate agents who contact me to know how to capture real estate , want a strategy or tricks to get results next week . These agents live in an unreal world and do not want to leave their comfort zone. Your problem is not the acquisition; Your problem is your business model, the way you work. The lack of a catchment plan.

These are the steps that should be followed, (in summary form),  to capture with efficiency and profitability:

Step nº.1.- Decide which Real Estate to Collect. To capture real estate effectively, you need to prepare a strategy that begins by knowing what kind of real estate you are interested in, how many of each type and in what areas .

If you go out to capture trying to cover everything they offer you, you will end up not selling much. Sadly, this concept is not understood by some real estate agents.

Step 2.- Know your Territory. The following is to know well the area where you capture: the average prices of the houses in the areas of that territory depending on the characteristics of each property. You need to prepare a property valuation by zones, or at least by the most important areas.

Step 3.- Focus on Capturing Owners; no properties. You must establish some terms and conditions of collection to offer them to the owner. You must know what to say to the owner to convince him . Your goal is to capture, first at market price and second exclusively. It is useless to capture exclusively if the property is not captured at market price.

Step 4.- Get the Owner to come to you. Prepare the online marketing strategy to get the owner to contact you, because he perceives that you are a good alternative to sell your property quickly and at the best price. You can implement the campaigns on Facebook and YouTube that we mentioned in 1 week and at a reasonably low cost.

Keep in mind that investing about $ 40 dollars for each property captured exclusively and at market price is a fairly low cost.

Step 5.- Take the Property Data. It is necessary to know how to take the data of a property to know it well and subsequently create an adequate description that does justice to that property. Here also comes to take the photographs correctly. Recording a video of the property is even better.

Step 6.- Post-Recruitment Strategy.  You must prepare a plan to keep in touch with the owner weekly. You need to maintain the trust that the owner has placed in you. You should plan what information to deliver during this period by email and in person.

These are the steps to follow to capture real estate with high profitability and get that, as time goes by, owners contact you for your marketing actions and especially for references of other owners. How to capture real estate is not difficult as long as you implement a plan.


The Soft launching occasion of ICHS TOWN Islamabad has been renowned. After soft-launch celebrated on Tuesday, the society announced the payment strategies to the brokers and the actual estate. It is very useful to this point of view to the rate of interest and project improvements.


The payment plan is Very Helpful for new or seasoned This endeavor is a golden chance for men and women that wish to have a measure to initiate a company by an ordinary investment. They can purchase a storyline here and resell it to find a sensible profit . We consult with them to avail of the opportunity and come and find a better place. The very first come and first served principle will be followed as well as the dinner place will charge little more to your greater place. But it’ll not be a issue to pay the modest additional amount as you’ll find the plot of this very best place.


The Location of the endeavor is on Malot Road at Zone IV of The national capital.

The land getting for Stage I will be already completed and three. Stages will be launched together with the passing of time. The stages will have homes and farmhouses. Essentially, society has employed for no denying certification NOC which isn’t issued yet and certainly will probably be shortly handover into the society in the CDA. The job of civic jurisdiction is under procedure.

Capital development ability was declared on their website


The Job of Society is moving on and also the building of Its streets is continuing to create its clients comfortable. Society is going to be built up over 2.5 decades. It is also possible to observe some hottest pictures of society on its own site. It won’t formally announce that the date of this project launching. And there’s also 1 thing that you ought to know about it, that’s if you’re going to reserve any plot but storyline amounts won’t ever give to you till the society isn’t properly launched. Should you belong to some other city like Lahore and you also need to buy the storyline and want to put money into the job of Park View city Islamabad therefore there’s a simple way to reserve your own plot. You do not need to see the most important office in Islamabad you simply must stop by the sub-office in Lahore belonged to the society.


This project includes only 1 difficulty facing right now that is the NOC and naturally, it’ll be approved shortly.


Society will pay for most of the requirements of the projected Project shortly. So let us see just how many investors will present their curiosity after its growth process, actually, plenty of people are taking interest in this society and are excited to invest inside for improved company. They could see a bright future in this undertaking and the wise individuals have an intense wait for its own development and possessions.


Want to Know More About Overseas Block of Capital Smart City?

Capital Smart City Location is thought to be ideal from investment standpoint. Furthermore, the residential areas are structured with the very same passion as the public locations. It is going to be a city of pure vistas and scenery.

The capital smart city stipulates the distinctive facilities of better accommodation, beautiful place, and a peaceful atmosphere. It aiming to provide a profitable opportunity to Pakistanis to invest in Pakistan. Likewise, it urges to provide standard lifestyles for them so they may feel like they are home. It is designed to be an eco-friendly housing project.

It is planned to be an eco-friendly housing project that will provide excellent residential and business opportunities to its residents. It also has an investment plan considering the comfort of its residents. According to reports, DHA smart city is going to be the very first commercial hub within this region and will generate approximately 90,000 jobs in the region.

Unique varieties of sensors and smart switches will allow you to control everything in your house including temperature, appliances, windows and doors from your cell phone. CCTV cameras and facial recognition will be set up particularly for the security of all residents. General block holders aren’t included in the very first balloting, so now the decision is yours.

In conclusion, you don’t need to go anywhere in the event of health emergencies. It’s also among the most significant block.

Commercial Plots are offered on 3 years easy installment program. If you wish to purchase an industrial plot, you’ll need to pay some profit along with 20% down payment. The residential and industrial plots in addition to the villas can be purchased on an easy 36-months installment program.

Segregation of sectors is essential for a proper and far better lifestyle. The staring of an intelligent city in Islamabad is a huge achievement. The place is an attractive complex of company and leisure.

As stated by the recent prices given below, it’s an excellent time to spend if you’re attempting to discover a chance for handsome ROI. Development work is presently under progress on a location of approx. 25000 Kanal.

There is likewise an attempt to introduce DHA into the city. If you’re also searching for lucrative investment opportunities, you can think about investing within this city.

The distinctive and challenging golf course was designed by IDG in the United Kingdom. It is going to be capable of serving 15 million passengers annually. It is going to be open for booking in two or three weeks.

Finding Overseas Block of Capital Smart City on the Web

A payment program may be the most significant point to think about while purchasing a plot. Inside this blog, you will locate all the payment plans of Capital Smart City, new and old, and the newest market price of the majority of popular files.

Capital smart city Islamabad payment program is quite easy. Money is the principal hurdle. There is likewise an elaborate plan to set up top-notch healthcare facilities. The role of incorporating ICTs is to improve the functioning of services. The home requirement here is rising day by day and you will see Lot of jobs which want to address that situation.